After a year where Scotland has been firmly in the spotlight, it has now been named the world’s best golf destination at the prestigious World Golf Awards.
The award follows a momentous 2022 for the game in Scotland. It has hosted several high profile tournaments including the PGA Tour and the co-sanctioned DP World Tour. Genesis Scottish Open at the Renaissance Clubthe last major women’s tournament of the year, the AIG Women’s Open at Muirfield and the 150th Open Championship at the Home of Golf, Saint Andrew.
The winner of the award is determined by golf fans, media and tour operators, and it is the first time in the awards’ nine-year history that Scotland has claimed the honor. In addition to this accolade, Scotland also received the Best Destination in Europe award in a separate category. It is the first time that a country has won both awards in the same year.
VisitScotland chief executive Malcolm Roughead explained the awards are a fitting recognition of a great year for golf in Scotland. He said: “These awards are a fitting end to another special year for golf in Scotland and fantastic recognition for all those who work so hard to develop and enhance our reputation as the home of golf. I would like to extend our congratulations to everyone, and to the broader tourism and events industries and suppliers.”
Around 500,000 visitors attended the events in 2022, and Roughead was also keen to highlight the significant impact golf has on Scotland’s tourism industry. He said: “Each year we welcome hundreds of thousands of visitors who want to play our superb golf courses and relax in our accommodation after a day of golf, sampling local produce and visiting nearby attractions. . Golf tourism is an important economic stimulus and raises Scotland’s profile internationally.
Director of Global Partnerships for the World Golf Awards, Dermot Synnott added his praise, saying: “Scottish golf tourism is booming and Scotland is a must-visit destination for most golfers around the world. It offers a huge range of parks and link options in all its regions, so the traveling golfer is truly spoiled for choice. No stranger to hosting landmark events, this award is fitting recognition for a high-quality golf destination that successfully staged the 150th Open at St Andrews earlier this year.
Nor are these the only awards given to Scottish golf interests. Wilkinson Golf was named Scotland’s Best Incoming Tour Operator, Prestwick Golf Club was named Scotland’s Best Golf Club and 1999 Aberdeen Open champion Paul Lawrie received an Lifetime Achievement Award. achievements.