A number of local magazine workers are developing a new “reference guide” to culture in Hamilton, three years after a similar publication closed.

Co-founder and publisher Jeff Martin says Hamilton City Magazine is all about filling a void for a “hard copy” of everything happening in Hamilton’s food, music, sports and arts scene.

The vision will be to celebrate all things Hamilton through print with stunning photography, artwork and world-class writing.

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We have had tremendous and incredible support from across the city, from businesses, retailers, artists, musicians, from the city itself,” Martin told 900 CHML. Hello Hamilton.

“So we think it’s going to be fine…and it’s hard to create a new magazine in this age of technology, but we’re going to offer both print and digital.”

The new paper will take a similar perspective to that which the Hamilton Magazine community had provided for decades, before being shut down by Postmedia Network Inc. in 2019 due to profitability concerns.

Hamilton’s historic cotton mill in the city’s former industrial center is the new home of the periodical, which Martin hopes will become a bustling office on the road.

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Aside from typical business expenses, like corporate, distribution, writer, and photographer fees, the skyrocketing cost of paper amid the latest inflation spike is another complication.

“Paper over the last two or three years, like everything else, just skyrocketed,” Martin said.

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“We’ve seen paper go up 30, 40% over the last three or four years.”

Publishers have considered going all-digital, but Martin says looking across the North American landscape, the most popular urban magazines still publish hard copies.

“One of our goals is also to increase our press subscriptions,” Martin remarked.

“Plus…we will be using them for tourism and at hotels in the Greater Hamilton Area.”

The completely independent publication is in the last week of a crowdfunding campaign that organizers hope will generate around $125,000 to cover launch costs.

A 32-page preview edition is now on line.

The magazine will operate off of traditional mail-in annual subscriptions, but perks, like t-shirts and contests, will be available to those who pick up their copies on the weekend of July 9-10 at 270 Sherman Ave. NOT.

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